Somany Home Innovation Ltd (SHIL) is the fastest growing player in Consumer Appliances and the leader in the Building Product segment with 3 distinct distribution channels to market. SHIL is focused on servicing end-consumers and involved in branding, marketing, sales & distribution and service of various product categories.
SHIL through its wholly owned subsidiary, Brilloca Limited has a versatile range of best-in-class sanitaryware and faucets products with five brands - Queo, Alchymi, Hindware Italian Collection, Hindware and Benelave catering to a wide pricing spectrum, from luxury and super-premium to mass. The Company has growing presence in plastic pipes and fittings business under the brand ‘Truflo by Hindware’, one of the fastest growing brands in this segment in the country. Recently, ‘Truflo by Hindware’ has also forayed into overhead water storage tanks. Under the brand Neom, Brilloca has presence in the super-premium and premium tiles market.
Groupe Atlantic, a Euro 2.2 billion French multinational Company with a dominant presence in manufacturing, developing, and distributing eco-friendly heating products and hot water solutions has invested ₹68.3 crore for a 50% stake in Hintastica Pvt. Ltd. (HPL), SHIL’s water heater subsidiary.
The joint venture will deliver a range of high-quality products and accessories under the brand name ‘Hindware Altantic. The subsidiary will leverage Groupe Atlantic's proven expertise in manufacturing, technology and assembly as well as SHIL’s strengths in marketing and distribution. HPL will also set up a state-of-the-art manufacturing plant in Telangana to manufacture water heaters with the target market comprising other SAARC nations besides India.
This transaction is the result of the high levels of confidence shown by a global leader in SHIL’s understanding of the Indian consumer’s preferences and of its extensive distribution network. It also offers SHIL the opportunity to introduce several more exciting products from the Groupe Atlantic stable.